Millennial Insights and Strategy.
We are a millennial insights and strategy firm bridging the gap between brands and our generation of consumers and talent.
Consumers already know what they want. The secret to creating winning strategies and great products is simple: listen to them. We give consumers a voice by asking the right questions in the right environments to uncover the “why” behind their decisions and preferences. Our agile approach allows us to tap into our growing Tribe of consumers to source high quality insights, more quickly and cost-effectively for our clients. And who better to deep dive into the millennial mindset, than millennials ourselves?
Our services include:
- Focus Groups
- In-Depth Interviews
- Insight Communities
- White Papers
For more information on our insights services, please see an overview here.
What makes our insights different?
Our Tribe of millennials.
We connect brands to real people for real feedback on the things that matter.
Our human-centered approach.
We are committed to transforming consumer research for a new generation of consumers and talent. We create an environment that is engaging and interactive, not sterile and uninviting.
Our ability to speak millennial.
We talk to millennials as peers, not research subjects.
In today’s world, companies have two options: lead or follow. To "future-proof" your business, you must think beyond trends to create strategies that stick and can deliver measurable value over time. As your millennial S.W.A.T team, we dream-up, design, and execute strategies that help you maintain or regain relevance with the next generation of consumers and talent.
Our services include:
- Millennial Talent Audit
- Brand Positioning
- Millennial Needs Mapping
- Millennial Boards and Councils
- Community Design
- Product Co-Creation
- Content Development
- Millennial Roundtables
What makes our millennial strategies different?
Our needs-based approach.
From inspiration through implementation, we use design thinking methodologies and agile insights to keep the consumer top of mind.
Our laser focus.
We deliver high impact strategies for our clients by focusing on the outcomes that matter most and determining the most efficient way to get there.
Our commitment to partnership.
We are not your traditional consulting firm, nor are we an agency. We become part of your team. Your challenges are our challenges, and your wins are our wins.