Millennials & Theme Parks

Insight Brief: Millennials & Theme Parks

This Insight Brief provides an overview of the state of the theme park industry and how theme parks are leveraging themed attractions, food-focused events, and social media to remain relevant to a generation of experience junkies and digital natives. Sharing case studies, research, and quality insights from our Tribe of millennials, we explore shifting consumer preferences, trends, and expectations influencing the future of theme parks.