Insight Brief: The Financial Advisor’s Ultimate Guide to Millennials
According to PWC’s Wealth Management Industry Infrastructure survey, 88% of advisors agree or strongly agree that millennials represent a significant opportunity for the industry. At 80 million strong in the U.S. alone, their dependence on technology, values-driven ethos, and desire for customized, convenient solutions is bound to have a significant impact on how money is managed and financial advice is delivered.
As a financial services provider, irrespective of firm size and geographic footprint, the future of your business depends on your ability to adapt to this audience's needs and preferences. Advisors and firms who embrace the new normal will enjoy a significant competitive advantage over their less agile counterparts.
Throughout this 66-page white paper, we provide insight into the “millennial mindset” along with tangible, actionable tips and tricks on how to adapt your communication style, team formation, and service offering to better reach, engage, and retain millennials.